Thursday 21 April 2011

ISTD - The results are in

ISTD Student Assessment Report 2011

Outcome: Merit


Typographic Interpretation: Excellent interpretation. Very good typographic standards. Great layout and design. Very good typographic detailing.

Research and Development: Some research but insufficient or poor quality. Little evidence of interrogation of brief; considering a range of alternative initial concepts; testing; concept development.

Specifications (Typographic and Production): Good. Clear and detailed typographic and production details. Good level of information.

Strategy: Excellent strategy, Highly creative and appropriate response to the project brief. Very good structure and writing.

Presentation: Good presentation. Coordinated and well produced.

Comment:
While we merit you on your interpretation of the brief, we question your initial research stages. We would have liked to see how you started and the subsequent thought process. Your concept was very good but we would have liked to see your conventional typographic abilities applied to your supporting documents.